About Verata
Built for the trades, run by people you can call
Verata Group, LLC started with a simple observation: home-services contractors lose more money to unanswered phones than to almost anything else in their business. Not to bad work, not to bad reviews — to calls that ring out while everyone's on a job.
The big answering services treat your customers like ticket numbers. Hiring full-time office staff for 24/7 coverage costs more than most shops clear in a month. So the calls keep going to voicemail, and the jobs keep going to whoever picks up.
We build AI receptionists that answer like someone who actually works at your shop — your services, your service area, your rules — and we stay narrow on purpose: home services first, one trade at a time, done right.
And we keep a promise the big platforms won't: a human is always in the loop. The AI answers and books; real people get the warm leads, handle the emergencies, and pick up when you call us. You'll never wonder who's behind it — it's us.
The promise
What we hold ourselves to
A real human gets every warm lead
The AI answers, qualifies, and books. The moment a caller needs a person, it hands off — with the full conversation attached, not a cold voicemail.
Emergencies get escalated, not scheduled
Gas smell, burst pipe, no heat in January — the receptionist recognizes an emergency, alerts your on-call person immediately, and directs callers to 911 or the utility line when that's the right move.
It never pretends to be human
Callers are told they're talking to your automated receptionist. No tricks — that honesty is why customers trust it, and it's the law in a growing number of states.
Books straight into your software
Jobber, Housecall Pro, ServiceTitan, or a plain calendar — appointments land where your crew already looks, not in a separate inbox you have to check.
Talk to the people behind it.
Book a demo and you'll be talking to us — not a sales team reading a script.